Web-based marketing has gained popularity in recent years, as more consumers are going online to research, compare, and purchase products and services. There are many types of web marketing, including the following approaches:
Content marketing: Content marketing can take the form of text, video, images, or a combination of the three. Effective content promotes a brand’s values while offering relevant information for its target audience. For example, a clothing brand may upload an article on how to create a capsule wardrobe from their pieces.
Email marketing: Customers can opt into email marketing lists by sharing their email addresses with companies. For this reason, leads for email marketing are easier to convert into sales, as recipients have shown an interest in the service or product.
Social media marketing: This type of content marketing takes place directly on a social media platform such as Pinterest, Facebook, or Instagram. Every social media channel has a different user demographic, so companies can tailor their social media presence to match those of their target audiences.