Strategies for Success with Direct Mail Marketing in 2021

Perrineville, New Jersey resident John F. Abate has worked in the specialty publication marketing industry for more than 30 years. The owner of several companies, including WinTrack, John F. Abate is involved heavily in direct mail marketing efforts.

Direct mail marketing still has its place, even with many people around the globe forced online due to the COVID-19 pandemic. It is crucial for businesses to use direct mail marketing to push consumers toward their digital platforms. Newer technologies such as QR codes and augmented reality can be incorporated into direct mail to give customers are more meaningful experience.

Personalization is more essential to direct mail marketing than ever before, as it makes presentations much more relevant to potential customers. Sensory experiences are another major trend, as marketers develop new ways to promote products directly. Mailings that are tactile or interactive, or incorporate unique visual cues, will keep customers interested longer.

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United Presbyterian Church of Millstone Encourages Members to Use Apps

 

United Presbyterian Church of Millstone
Image: upcm.org

A successful business owner in Perrineville, New Jersey, John F. Abate owns Wintrack, Marketforce, and Success Publishers, LLC. Involved in his community, John F. Abate is a former session elder for the United Presbyterian Church of Millstone.

Dating back to 1777, the United Presbyterian Church of Millstone is the fourth-oldest Presbyterian church in the United States.

Today, in addition to weekly worship services, the church hosts monthly game nights. To encourage members to stay connected to the church and each other outside of the monthly gatherings, the church asks members to download the following apps:

* Remind – School Communication. Used for sports and other activities, this app can be used by church members for monthly reminders about upcoming game nights.

* SuperBook Kid’s Bible, Videos, and Games. This app, geared toward children enrolled in third through eighth grade, is a Christian app with puzzles, games, and videos. Once a week, the church will send out a message via the app asking kids to complete the week’s quest, which includes a few games and a Bible verse.

* Bible App for Kids. This app is for younger kids, usually those in pre-kindergarten through second grade. The children watch a short video and then play a game.