Category Archives: John F. Abate

Strategies for Success with Direct Mail Marketing in 2021

Perrineville, New Jersey resident John F. Abate has worked in the specialty publication marketing industry for more than 30 years. The owner of several companies, including WinTrack, John F. Abate is involved heavily in direct mail marketing efforts.

Direct mail marketing still has its place, even with many people around the globe forced online due to the COVID-19 pandemic. It is crucial for businesses to use direct mail marketing to push consumers toward their digital platforms. Newer technologies such as QR codes and augmented reality can be incorporated into direct mail to give customers are more meaningful experience.

Personalization is more essential to direct mail marketing than ever before, as it makes presentations much more relevant to potential customers. Sensory experiences are another major trend, as marketers develop new ways to promote products directly. Mailings that are tactile or interactive, or incorporate unique visual cues, will keep customers interested longer.

The Fortune Grabber Lottery Method

Picking a Winning Race Horse

 

Horse Race pic
Horse Race
Image: bloodhorse.com

John F. Abate spent more than two decades working in information technology for companies throughout New Jersey. During that time, John F. Abate concurrently ran several businesses that are now his sole focus. His first entrepreneurial venture, in 1988, was the creation of Marketforce, a company that provides horse-racing guides.

Horse racing can be profitable, but many beginners find the process of choosing a winner frustrating due to the amount of factors that affect a horse’s success. Most successful individuals begin by analyzing a horse’s jockey and trainer. Skilled trainers are a necessity when it comes to producing champion horses. Regardless of the horse’s natural ability, it’s the trainer who optimizes its capabilities and increases the chances of success.

Meanwhile, the jockey must be skilled in his or her own right. Skilled jockeys not only have experience riding horses in different races, they are familiar with the particular horse they are riding. If they’ve ridden the same horse in past races and have done well, they most likely will perform well in the upcoming race.

Bettors also must examine the horse before deciding whether it is a winner. This includes examining the horse’s record from previous races and the number of days since its last race. Similar to the jockeys, horses that have performed well consistently over several races will likely perform well again, assuming their current jockey is skilled.

A 30- to 60-day gap since the last race is ideal for horses. This timeline makes sure it had plenty of time to recover from the last race without reducing its fitness. When looking across longer periods of time, bettors should look for an average of 45 to 60 days between each race.

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