Perrineville, New Jersey resident John F. Abate has worked in the specialty publication marketing industry for more than 30 years. The owner of several companies, including WinTrack, John F. Abate is involved heavily in direct mail marketing efforts.
Direct mail marketing still has its place, even with many people around the globe forced online due to the COVID-19 pandemic. It is crucial for businesses to use direct mail marketing to push consumers toward their digital platforms. Newer technologies such as QR codes and augmented reality can be incorporated into direct mail to give customers are more meaningful experience.
Personalization is more essential to direct mail marketing than ever before, as it makes presentations much more relevant to potential customers. Sensory experiences are another major trend, as marketers develop new ways to promote products directly. Mailings that are tactile or interactive, or incorporate unique visual cues, will keep customers interested longer.
Internet entrepreneur John F. Abate has managed online domains covering horse racing, lottery, and casino winning strategies for decades. In addition to his extensive background in programming and data processing, John F. Abate has a professional interest in web marketing.
Web-based marketing has gained popularity in recent years, as more consumers are going online to research, compare, and purchase products and services. There are many types of web marketing, including the following approaches:
Content marketing: Content marketing can take the form of text, video, images, or a combination of the three. Effective content promotes a brand’s values while offering relevant information for its target audience. For example, a clothing brand may upload an article on how to create a capsule wardrobe from their pieces.
Email marketing: Customers can opt into email marketing lists by sharing their email addresses with companies. For this reason, leads for email marketing are easier to convert into sales, as recipients have shown an interest in the service or product.
Social media marketing: This type of content marketing takes place directly on a social media platform such as Pinterest, Facebook, or Instagram. Every social media channel has a different user demographic, so companies can tailor their social media presence to match those of their target audiences.
John F. Abate spent more than two decades working in information technology for companies throughout New Jersey. During that time, John F. Abate concurrently ran several businesses that are now his sole focus. His first entrepreneurial venture, in 1988, was the creation of Marketforce, a company that provides horse-racing guides.
Horse racing can be profitable, but many beginners find the process of choosing a winner frustrating due to the amount of factors that affect a horse’s success. Most successful individuals begin by analyzing a horse’s jockey and trainer. Skilled trainers are a necessity when it comes to producing champion horses. Regardless of the horse’s natural ability, it’s the trainer who optimizes its capabilities and increases the chances of success.
Meanwhile, the jockey must be skilled in his or her own right. Skilled jockeys not only have experience riding horses in different races, they are familiar with the particular horse they are riding. If they’ve ridden the same horse in past races and have done well, they most likely will perform well in the upcoming race.
Bettors also must examine the horse before deciding whether it is a winner. This includes examining the horse’s record from previous races and the number of days since its last race. Similar to the jockeys, horses that have performed well consistently over several races will likely perform well again, assuming their current jockey is skilled.
A 30- to 60-day gap since the last race is ideal for horses. This timeline makes sure it had plenty of time to recover from the last race without reducing its fitness. When looking across longer periods of time, bettors should look for an average of 45 to 60 days between each race.
John F. Abate, who operates Wintrack, Success Publishers LLC, and Marketforce, has provided printed guides addressing various gambling topics for more than 30 years. During his spare time, John F. Abate likes to play the guitar, an activity which requires rhythm as well as dexterity.
While starting slow and steadily increasing one’s pace with a given lick can help get that lick up to the player’s current top speed, guitarists need to practice increasing their overall top speed deliberately to see improvement. Playing notes quickly can have a few different blocks.
If the problems are physical, guitarists need to focus on efficiency. Rather than pull the pick away between notes, guitarists who want to play more quickly should let it rest between strings. Fingers should fret notes by their tips, rather than the pads, and motions that don’t help play a note should be minimized.
Mental or rhythm problems require their own approach. A metronome can help a guitarist build the sense of timing necessary to play at speed, and can improve fundamentals as well. Guitarists who want to develop their speed should also work on mentally processing each note as it is played, as this reduces mistakes.