Strategies for Success with Direct Mail Marketing in 2021

Perrineville, New Jersey resident John F. Abate has worked in the specialty publication marketing industry for more than 30 years. The owner of several companies, including WinTrack, John F. Abate is involved heavily in direct mail marketing efforts.

Direct mail marketing still has its place, even with many people around the globe forced online due to the COVID-19 pandemic. It is crucial for businesses to use direct mail marketing to push consumers toward their digital platforms. Newer technologies such as QR codes and augmented reality can be incorporated into direct mail to give customers are more meaningful experience.

Personalization is more essential to direct mail marketing than ever before, as it makes presentations much more relevant to potential customers. Sensory experiences are another major trend, as marketers develop new ways to promote products directly. Mailings that are tactile or interactive, or incorporate unique visual cues, will keep customers interested longer.

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Exceptional Facts About Monmouth University

Entrepreneur John F. Abate owns several businesses that provide printed and online guides on a range of topics, including horse race handicapping. John F. Abate earned both his BS in business administration and his MBA from Monmouth University.

Only an hour from Philadelphia and New York, Monmouth University sits on the northern coastline of New Jersey. US News & World Report’s Best Colleges for 2020 ranks the school as one of the top five Division I, private, non-denominational schools in the country for academic excellence.

The university takes pride in the fact that close to one-third of its students are Pell Grant-eligible, and almost half of is freshman students are the first members of their families to attend college. The institution’s Leon Hess Business School is on the Best Business Schools list of the Princeton Review for 2020, the 15th consecutive year in which it has received this accolade.

Monmouth also ranks as one of the Best Colleges for Veterans and one of the Best Value Schools in the Regional Universities North category of the 2020 US News & World Report rankings. The university is also home to the Bruce Springsteen Archives and Center for American Music. The center offers fans and scholars the largest official collection of the New Jersey rock icon’s artifacts, written works, periodicals, and photographs, comprising more than 35,000 articles sourced from 47 countries.

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